ADVERTISER

News Corp

OBJECTIVE

Surface The Sun content to a targeted audience to increase readership and site visits

STRATEGY

  • Unlockd partnered with News Corp UK to display targeted evergreen content to Tesco Mobile customers with an interest in News, Travel, Retail, Entertainment, Lifestyle, Food & other interest categories
  • Audiences responded overwhelmingly positively with strong CTR & demonstrating heavy post click engagement well in excess of network averages