ADVERTISER

Doritos

OBJECTIVE

  • Connect Doritos with football to drive occasional usage with friends

STRATEGY

  • An immersive mobile experience enabled users to win up to £500 for taking part in an interactive football themed game “Stick or Kick”
  • The campaign ran during the Euro Championships when football fever swept the UK
  • Successful football lovers were sent to a microsite where they were given a unique on pack code to redeem their prize
  • Unlockd targeted males aged 13-35 who love gaming & sports and up weighted the spend during home nation games