• Expand consumers’ perception of Branston Pickles outside of being only for cheese & pickle sandwiches


  • The “More than just a Pickle” campaign promoted the ingredient as perfect for a whole range of meals including burgers, pizzas, wraps and stews
  • Food lovers could access a whole range of recipes featuring the much loved British product
  • Unlockd targeted users in evenings and weekends, reaching people at key food decision times
  • Geo-targeting further enhanced the campaign by targeting users who were in proximity to key grocery outlets