ADVERTISER

A&E

OBJECTIVE

  • Drive awareness and tune-in for the second season of 60 Days In to hyper-targeted mobile users

STRATEGY

  • Using Unlockd’s first party data, A&E targeted Entertainment Enthusiasts and Adults 18-49 with full screen interstitials for 2 weeks leading up to the premiere
  • On premiere day, A&E drove tune-in by reaching users with the first ad of the day and another right before the show began