Activia Yoghurt


  • Promotion of half price Activia yogurt, an exclusive offer at Tesco


    • Activia’s challenge to be the breakfast of choice allowed them to advertise their different flavours (Strawberry and Peach), promoting the message to users that their product was discounted by 50%
    • —  Reaching Females aged 35+, time targeting to the mornings
    • —  The campaign was also upweighted to an audience interested in Food and Retail