ADVERTISER

Activia Yoghurt

OBJECTIVE

Promotion of half-price Activia yogurt, an exclusive offer at Tesco

STRATEGY

  • Activia’s challenge to be the breakfast of choice allowed them to advertise their different flavours (Strawberry and Peach), promoting the message to users that their product was discounted by 50%
  • Reaching Females aged 35+, time targeting to the mornings
  • The campaign was also upweighted to an audience interested in Food and Retail