Unlockd makes UK entry
Australian telecoms and advertising start-up Unlockd has reached another milestone in its long-term plan to reimagine the way consumers pay for mobile devices and services but also help telcos and media companies come to grips with the ad blocking trend.
The start-up — backed by heavyweight investors including Lachlan Murdoch, former Seven Group chief executive Peter Gammell and Catch of The Day co-founders Hezi and Gabby Leibovich — has sealed an exclusive deal with UK mobile virtual network operator (MVNO) Tesco Mobile, with Facebook and News UK-owned Sun newspaper also coming on board as content partners.
The deal will see, Unlockd’s platform power the Tesco Mobile Xtras app, which is designed to help customers reduce monthly phone payments as long as they are willing to view exclusive content and offers from brands such as British Airways, McDonalds, Doritos and Branston when unlocking their Android smartphones.
Users stand to shave £3 off their pay monthly bill and Unlockd co-founder and chief executive Matt Berriman said that Tesco Mobile provided a perfect launch pad for the Unlockd platform in the region.