Two Fifths of Consumers Think Mobile Ads Are Irrelevant
39 per cent of consumers believe that mobile ads are irrelevant, according to a report. However, businesses have a different opinion – 84 per cent of advertisers and 82 per cent of mobile operators polled think the experience is positive. Half of these advertisers and operators say they think this because it is relevant to the end user, according to a survey by Unlockd, an ad and content-funded mobile platform. This highlights a significant misjudgement by these companies in what they are sending consumers.