• Media
  • Jun 16, 2016

Three's ad-blocking trial kicks off as UK usage rises to 24%

Its CEO, Matt Berriman, expressed a common industry view that Three’s move is simply to recoup the ad revenues it’s missed out on: “Consumers are used to advertising and part of it is entertainment,” he told Campaign. “Three’s position is really fundamentally an attempt to just get a position at the ad market table.”