• Product
  • Aug 11, 2016

The mobile disconnect: Advertisers and mobile operators ‘not living up to consumers’ expectations’

The majority of UK consumers are left dissatisfied with the mobile advertising experience, according to new research.

The report, from mobile platform Unlockd, highlighted that less than half (47%) of consumers consider their mobile advertising experience to be positive.

In contrast, almost all advertisers (84%) and mobile operators (82%) believe they are delivering a positive experience, highlighting a major disconnect between the industry and consumers.