• Media
  • Jun 09, 2016

Tesco Mobile offers £3 off bills for viewing ads

Tesco Mobile is a 50:50 mobile virtual network operator joint venture between the supermarket and O2. It uses capacity on O2’s network, has a value and service positioning and has built up more than 4.8 million customers since launching 13 years ago.

Tesco Mobile has not previously catered to advertisers and notably has not joined Weve, the mobile marketing channel which was launched in 2013 by O2, EE and Vodafone and then taken under 100% control by O2 in 2015.

But it is now giving advertisers access to a small section of its customer base by partnering with a specialist company called Unlockd, which is behind an app bearing the same name.
Read more at http://www.campaignlive.co.uk/article/tesco-mobile-offers-3-off-bills-viewing-ads/1398072#6oyOujJgCGFRu8Ii.99