• Media
  • Jun 15, 2016

Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill

The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and sometimes leads to total disengagement with advertising.

“Most people block ads because they don’t feel like they’re getting value out of them,” said Matt Berriman, CEO and co-founder of Unlockd, an Australian startup that partners with telcos to reward users for allowing ads and sponsored content to appear on their (Android-only for the moment) phone’s lock screen.

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