• Media
  • Jun 09, 2016

Tesco Mobile inks mobile advertising deal to deliver ‘extra value’ to customers

Tesco Mobile, a 50:50 joint venture between the retailer and UK mobile operator O2, has announced a new initiative that will let its subscribers save money on their monthly mobile phone bills in return for viewing ads on their mobile phones.

From the 9th June, millions of UK mobile customers will be able to save money on their mobile bills just by viewing ads, special offers and content on the home screen upon the ‘unlock’ of their Android phone.