• Media
  • Jun 09, 2016

Tesco Mobile gives discount for ad views

Tesco is partnering with mobile platform Unlockd to offer ads from brands such as British Airways, McDonalds and Doritos.
Dubbed Tesco Xtras, the service will be available initially to Android users. The business model is in contrast to O2, which owns 50% of Tesco Mobile and is considering introducing ad-blocking.