Tesco Mobile Extras Pays Customers To Receive Ads on Their Phone
The ‘earn cash by looking at ads on your phone’ model is back in town. Tesco Mobile is offering its customers the chance to earn £3 a month off their bill by agreeing to receive ads on their Android handset from its partners. British Airways, McDonalds and Doritos are among the launch advertisers and Facebook is also onboard via the Facebook Audience Network.
Tesco Mobile Xtras is powered by Unlockd, an ad- and content-funded mobile platform. The company is already deployed with Boost in the US and Lebara in Australia. Users can opt in to the program, and opt out again at any time afterwards. They are paid a flat fee for being part of the program, whether they engage with the ads or not; there are no additional incentives for people to click on the ads, which take the form of a full-screen takeover which the user can choose to engage with, dismiss, or save for later.