• Media
  • Jul 29, 2016

Study Reveals Mobile Advertising Disconnect

Unlockd commissioned a survey, which was carried out by Morar Consulting in April, among 100 mobile operators, 100 advertisers and 1,000 consumers in the UK. The study found that while 84 per cent of advertisers and 82 per cent of mobile operators believe they are delivering a positive experience, only 47 per cent of consumers consider their mobile advertising experience to be positive.

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