• Media
  • Aug 25, 2016

Startup Unlockd Cutting Phone Bills If Users Watch Ads

An Australian startup is getting some traction with a proposition for mobile-phone users: Watch our ads, and we’ll cut your wireless bill.
Called Unlockd, the company has reached half a million customers through deals this year with two carriers to offer users a discount on their rates if they agree to view ads when they unlock their handset screen. In the U.S., Boost Mobile, a brand of Sprint, gives customers with Android phones a $5 credit on prepaid plans that cost from $30 to $60 a month.