Mobile operators and advertisers don’t know what consumers want, finds study
Enter the era of value exchange. Concepts such as offering free lives in game apps or exchanging coupons and other items for advertising views have become popular among advertisers and consumers alike.
53% of over 30-year-olds and a quarter of those aged 16-29 years would be happy to pay a lower monthly bill as part of a value exchange model. However, mobile operators aren’t taking full advantage of it. 54% of them said they already offered a similar scheme and 15% weren’t interested in engaging in such a proposition.