• Media
  • Aug 02, 2016

Mobile ad experiences really need to improve, study suggests

It’s no secret that consumers are becoming more and more disconnected with badly targeted advertising, but a recent study has found that with mobile advertising in particular, under half consider it to be positive.

But there seems to be a disconnect, as almost all advertisers and mobile operators think they’re delivering a positive experience.

The study of 100 mobile operators, 100 advertisers and 1,000 UK consumers by ad and content-funded mobile platform Unlockd delved into mobile advertising, its perceptions and what’s working for consumers.

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