• Product
  • Jun 15, 2016

Adblocking on smartphones: Three and Tesco Mobile's approaches will set the bar

It’s no secret that ad blocking on smartphones has seen an increase, as more and more apps become available for both iOS and Android by the week.

According to PageFair’s latest research, there are at least 419 million people blocking ads on smartphones using a variety of methods.

And while some telecoms companies such as Three are taking a controversial approach and trialling network-based ad blocking, Tesco Mobile’s embracing ads in a different way.